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3 Truths of Customer Loyalty

April 19, 2021

Customer loyalty is not easy to achieve or maintain, but it is vital to the long-term success of every business.

At Standard, our focus on building and maintaining a high level of customer loyalty centers on exceeding the expectations of our customers. We have 3 fundamental truths as it relates to these efforts:

  1. Provide an honest and realistic project duration. Our managers understand the importance of honestly evaluating the project scope. Over-promising on a project schedule or delivery date does not do anyone any good and will lead to a customer being dissatisfied when the unrealistic completion date is not met.
  2. Ensure our customers can carry on their business with as little disruption as possible. If the customer is a hospital, then making sure not to disturb patients is an important requirement. If Standard is working on a distribution facility, it is vital that our operations not impede the traffic flow of freight arrivals and departures. 
  3. Minimize negative impacts of a customer’s interior operations. A “no leaks” commitment to a customer during a roof replacement is vital. And when applicable, controlling noise generated by our operations on a customer’s facility is of great importance. This is especially true of roofing and other building envelope projects for K-12 schools, colleges, and universities.

Being committed to what it takes to maintain customer loyalty is not always easy, but at Standard, earning our customer’s loyalty is at the core of our business.

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