Second Place is for Winners

You’ve heard the sayings—“Second place is for losers,” “First, never second,” “If you’re not first, you’re last,” etc.

When we engage with a potential customer and hear; “No, thanks, we are happy with our current provider.”, we reply with; “Great! That is exactly what we want our customers to say about Standard when they are called on by one of our competitors.” However, we also add; “But we are reaching out today to be sure that Standard is the 2nd best commercial roofing and building envelope service provider that you know.” So, suppose a potential customer’s preferred provider today is for any reason not delivering a satisfactory level of service at some point in the future. In that case, we want to be sure that Standard is the next call that the customer makes.

Regardless of the circumstances, Standard is always on standby for the call to deliver safe, timely, and first-in-class quality for every client when they need it. 

If you have any questions or comments, please email me, Pete Taylor, CEO and Chairman of the Board at Standard, at:

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